About

As a Brand Strategist, I have a passion for bridging the gap between the digital and physical worlds of fashion through the use of AR and blockchain technology. Having a strong background in brand strategy, communications, social media marketing, and creative direction, as well as a keen interest in psychology and consumer behavior.

My most recent venture was ILONA SONG, a phygital fashion house that leveraged augmented reality and blockchain technology to create immersive and interactive experiences for fashion lovers. I co-founded and led the creative strategy, branding, and growth marketing of the company, which gained recognition and traction in the industry.

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With a diverse background that includes working at L'Officiel, a renowned international luxury fashion, beauty, and lifestyle magazine, as well as curating digital exhibits. I have major experience in brand coordination, project management, garment production & sourcing, and CD in art&design.